How To Sell Digital Products Online: Files, Stock Photos, Ebooks, Designs, Themes & Music

Published by Salwa Patel on

How To Sell Digital Products Online – EASY Digital Downloads Guide (Sell Exclusive Apps, Stock Photos, Music, Courses, E-books, Files & More)

How To Sell Digital Products Online

How To Sell Digital Products Online

Selling online is not a big hassle now! Still newbies find it difficult to startup an online store with buoyancy. If you have surely planned to commence an online store then let us appreciate you first. If you are on this blog page, that means you are really curious to know how to sell digital products online.

Let us ask you about website’s existence, whether you own a domain & store or just beginning from scratch.

If you already got a Domain & Online Store then roll to the next scroll.

If you don’t have a Domain & Online Store

Set-Up an Online Store

Buy a Domain & Hosting Plan

  • Budget
  • Decide Niche & Unique Domain for same
  • Trustable Host Provider

Note: Get a Domain & Host from one and the same service provider. It doesn’t matter if you get those from two different platforms. So here you only have to point the domain to the hosting service provider. And same can be done by changing DNS (Domain Name Server) from Domain settings. In case you find the technical process difficult, then get a help of WP developer or contact support team of Domain SP.


Build a Website (Install WordPress or Similar Available Application)

Installing website building platform or application is the crucial activity of building a site. Don’t  mess it up here! This is the step where you would be deciding the right web building platform. 

WordPress is the only recommended one that comes with enhanced plugins. 


Select Free Theme Or Buy Your Favourite E-Commerce Theme 

theme forest

You’ve got to see various free theme options once you install WordPress or Similar one-click application. Or buy a qualitative responsive theme for the online store. Buying E-Commerce theme ain’t mandatory. You can convert any simple theme into an online store with WooCommerce plugin. One of the easiest ways to get ‘All-Ready Theme’ is to Import a Demo. Structuring modules, pages, widgets is a time consumable task. Instead of wasting hours in development learn How To Get WordPress Theme Ready To Use. This would make website ready in minutes. You only need to alter the text content and images (optional).   


Install WooCommerce Plugin 


You may find numbers of plugin and add-on similar to WooCommerce on WP. Don’t get jumbled! Know in detail about plugin before installing it in excitement. As you are not dealing with physical or tangible products to let any plugin run your store. Getting the accurate store plugin matters a lot. This is because selected plugin must have an option for ‘Downloadable’ items. Every Downloadable feature comes with a ‘File Upload’ option for the digital item you want to sell. This feature is more of importance than the appearance of the store. Your customer trusts, Pays and Downloads a file expecting to get what he wants. Don’t let the circumstance make it unfortunate if unknowingly you skip such fields. The precise WooCommerce plugin is made available by ‘Automattic‘ on WP.     

Wrap Each File Into Zip. 

Zip file

Rather than Music file warp up every file into single zip. file. For instance, product is website ‘Theme’ then accumulate all related files of same theme in a single zip. file. This would make it easy for customer to download a bunch of a theme inclusive of related significant files. Music file can be uploaded in-direct without wrapping. Whereas same would be in the case of Free Image, Wallpapers, Stock Photo & Icons. 

Add Digital Products

What to sell?

  • If Selling Themes or Apps 
    sell themes online






  1. Give a final inspection over Theme or App file ensuring no conflicts. (Note: Never re-sell other’s themes or Applications)
  2. Integrate installation assistance and Customer Support within.
  3. Go to — Products (In WooCommerce) — Add New
  4. Add Name of Product To Display
  5. Describe ‘Theme’ or ‘App’ in detail to encourage user in making purchase (Don’t forget mentioning Features, Usage, Quality, Tools, Advantages, Customer Assistance & Update Details)
  6. Scroll down to ‘Product Data’ – Keep it ‘Simple Product’
  7. Check ✔ Downloadable (This feature needs to be mandated and set for Digital Items)
  8. Set Regular and Sales Price ensuring Sales Price lesser than Regular one
  9. ‘Add File’ (In Downloadable Files Section) – It is one of the core step, upload the zip. file that you want to sell. You may upload zip. file from Media and copy the URL here instead of re-uploading. Specify file name.
  10. Set ‘Download Limit’ – Consider, product has a download limit of 20. Buyer has authority to repeatedly download same item 20 times in total. Leave blank if authorised for unlimited downloads.
  11. Set ‘Download Expiry’
  12. ‘Inventory’ doesn’t matter as Digital Items are available for downloads repeatedly without maintaining stock
  13. Shipping, Linked Products, Attributes and Advance Settings are optional


  • Selling Stock Photos, Images, Icons, Wallpapers, Templates or Infographics

    Sell Icons online Sell Stock photo online

Adding Digital Product process would remain the same. Themes, Apps, Music and E-books are the items that can be sold without setting ‘Watermark’. This is because the original file is stored in-depth that can be extracted only when purchased. Several items such as Images, Icons, Wallpapers, Vector Files or Infographics are sensitive  and transparent by nature. These files can be easily downloaded, saved or snapshot if are seen without Watermark. Seller has to be careful while uploading Display Image & Downloadable File. Understand the difference between ‘Downloadable File’ (original file that you want to sell) and ‘Display Image’ (same file only for display with watermark over). ‘Display Image’ can also be called as ‘Featured Image.

Do Follow: – 
  1. Make certain, digital product you are selling is originally created by you or team. Follow the global copyright guidance before re-selling other’s digital items.
  2. Create your own brand to sell desired items. No matter whether you are a Freelancer. Maintain the high quality at reasonable pricing.
  3. Make an additional ‘Display Image’ for each product file. Files whether Image, Icon, Design or Stock Photo must have unique display image. Display image should be of a moderate size e.g. 512 x 512 for Icon. Set your desired watermark over the ‘Display Image’.
  4. Add New Product in WooCommerce
  5. Add Name of Digital Product to display 
  6. Describe your Digital Product in detail 
  7. Scroll down to ‘Product Data’ – Select ‘Simple Product’
  8. Check Downloadable (it is set for Digital Items) 
  9. Set Sales Price lesser than Regular
  10. In Downloadable Files ‘Add File’ – It is the crucial step to upload the original Image File or zip. file that you want to sell. Specify file name for sure.
  11. ‘Download Limit’ setting – Suppose, a product has a download limit of 15. Purchaser has an authority to consistently download same item 15 times whenever required. Leave blank for unlimited downloads.
  12. Set ‘Download Expiry’ field. Set duration of 30, 60, 90 days or 6 Months. Leave black to terminate expiry.
  13. Maintain stock and Link Products only if  required


Sell Music or Videos

Sell Video Online  Sell Music Online




How to sell digital products online like Music, Videos, After Effects and Illustrations

  1. Keep music or video files in a separate folder (on computer). Ensure the Copyright, Crystal Clear Audio Quality. And HD or 4K Video Quality
  2. Set Logo or Artist Cover Image of each Music file.
  3. Set Caption or Overlay of your brand logo & name over each video. This would guarantee the legitimacy of your product
  4. Add Music or Video file to WooCommerce in sequence
  5. Write detailed description (Composer, Producer, Artists, Director and Media Partner)
  6. Set Product Data to ‘Simple’ 
  7. Set to Downloadable for digital item 
  8. Keep Regular Price a little higher than Sales Price
  9. Upload Music or Video file of any format. You can copy and paste file’s URL if already saved in Media Library. Note: Make a separate zip file if your product has album or more than one files
  10. Set Downloads and Expiry limit

Sell Music on other stores viz. ITunes, Google, Amazon and more.



If You Selling E-books, PDF document or Any Digital Downloads

Sell E-books online

  • Convert your book’s word format into PDF
  • Check sub-topic, relevant image content and rich media. Check spellings, grammar and quality of content. 
  • Set Cover Image to attract visitors
  • Add your brand logo & Author’s name 
  • Make your content copyright
  • Write E-book’s description in detail
  • Product Data to ‘Simple’
  • Check Downloadable field for E-book or PDF file
  • Keep Regular Price higher than Sales Price
  • Upload PDF or Zip file. Copy and paste file’s URL if saved in Media Library.
  • Set Downloads limit and Expiry limit of E-book or PDF file. 


Selling Courses & Training Videos

Courses can be sold in two ways:

a. Live Online Classes and Training

b. Video Courses and Training (Paid Video Courses)

Live Online Classes doesn’t require any file to sell or download. It can be listed to enroll, pay fee or register for membership. It requires a suitable time to attend classes online. Live online courses are rarely preferable globally due to time difference.

Video Courses are much better comparatively. Users can register or be the guest to get trial video course. Candidates can easily register to get access to all or limited training videos. Some recognized online institutes and trainer organise Post-course Exams. Hence, provide certificate of excellence. These online courses result helpful because these can be watched repeatedly. Professional trainers provide excellent personal support. Queries can be resolved through email, forum, social media or webinars. Users can place a request to provide videos in detail on relevant topics. Expertise of trainers makes their paid video courses more of worth. Here are steps to understand how to sell digital products online. Products such as Paid Video Courses:

  1. Create a video on a particular topic e.g. ‘How To Improve Alexa Ranking’
  2. Set an appealing video title e.g. ‘How To Improve Alexa Ranking – 3 Sessions Course’
  3. Explain all course relevant points within sessions 
  4. Upload video file in WooCommerce plugin in ‘Add Product’
  5. Set it ‘Downloadable’
  6. ‘Simple’ product data type
  7. Describe course in description
  8. Insert Video Course Fee
  9. Upload video file giving a file name
  • Set Regular price higher than Sales price 
  • Sales Price is the Paid Video Course Fee
  • Description: Add Syllabus, Duration, Certification, Trainer’s Name, Course for and more details
  • Leave Download and Expiry limits empty

So now you have already chosen digital product to sell. Follow effective methods on how to sell digital products online.

Optimise Each Product For SEO

SEO is the imperative stage to sell your matter organically without advertisement. Optimize every product for Search Engine to let items appear in search result. Install ‘Yoast SEO’ plugin by ‘Team Yoast‘. Configure basic settings. Yoast is one of the most recommended SEO plugins. Bloggers, marketers, analyst and strategists suggest it. Every Product has to get optimized. No matter what your digital product is. Best SEO Strategies 2017 – Rank On First Page Of Google (To Be Posted Next Week)

Integrate Payment Gateway

To receive money it is necessary to incorporate payment gateway. Payment gateway is normally linked to our Bank Account and Website System. It makes transaction process easier and quicker. Some of the globally accepted gateways are:

  1. PayPal
  2. Stripe
  3. WorldPay
  4. Authorize.Net
  5. Brain Tree

Some of Popular Indian Payment Gateways are:

  1. PayUmoney
  2. CCAvenue
  3. PayTm

Business in here prefer first option viz. PayUmoney. This payment solution comes with services for firms registered and non registered as well.

Submit Digital Products To FoeTube

Earn 80% On E-Book & Infographics Sales

Earn 75% On Photo, Wallpapers, Icons, Themes, Templates & Design Sales

Share On Social Media

Wait for what? In no time share your newly launched digital products on social media. Get social media optimization done as well. Share link or post on Facebook, Twitter, Instagram,  Pinterest, Tumblr, G+ and LinkedIn. Do mention your product listing on SlideShare with its features.

Audience would definitely engage with posts. Further users would navigate to product link in order to make purchase. Here term definite is possible only when user finds it interesting and worth.

Make a Creative Video 

  • For Music or Video Product: Create a Teaser video with highlights of the digital product
  • E-Book Launch: Create an infographic video to let its targeted users buy it
  • Stock Photo, Icon and Vector Images: Promote digital products on YouTube
  • Themes: Create tutorial showing how to use and implement theme
  • For Apps: Make a video showing how to use app and its features 

Upload Digital Products On Other Exclusive Platforms

Affiliate marketing is must. Here are some platforms to increase sales: 

  1. Theme Forest – For Themes and Templates
  2. Shutter Stock – For Stock Photos
  3. Flat Icon – For Icons and Illustrators
  4. Freepik – For Images and Photos
  5. Icon Finder – For Icons, PNG Images and More
  6. Amazon Kindle – E-books Selling (To be sold on Amazon Only, not on other sites)
  7. Udemy – Digital Courses

Note: These platforms are extremely strict about the quality of files. They may accept you as contributor in first attempt. Or reject you several times unless they see an ultimate improvisation in your product.


Follow the guidelines of respective marketing portals. Knowing how to sell digital products online isn’t enough. Read out the terms and conditions before Uploading products. Focus more on digital store and optimize each product. For instant sell create PPC Ad in search engines like Google, Bing and Yahoo.

How To Sell Digital Products Online – Till Boadella

Besides How To Sell Digital Products Online; Know More About Best SEO Strategies 2017 (To Be Posted Next Week) For Your Business 

Categories: Digital Marketing

Salwa Patel

A Digital Marketing Explorer (From Australia) Who Furnishes In-Depth Comprehension Of SEO Strategies, Next-Gen Content Marketing, Inter-Niche Competition and Analysis. Formulates Over Vanquishing The Competing Foes! Overall, Content Strategist and Tradition Lover!


Luke W · September 13, 2017 at 2:46 am

I use a system not mentioned here, MadBeeTech at It’s designed for the automated selling of digital downloads. It’s a complete website that has a site builder and shopping cart. When a visitor adds an item to the cart and checks out, he ends up at your PayPal page where he pays by PayPal or credit/debit card.

The best part I like about it is that once a visitor makes a purchase, he is automatically emailed a message with a link to instantly download the purchased file or files. And I automatically get emailed from PayPal saying the funds are in my PayPal account. I don’t have to do anything regarding sending out the purchased files. It’s only about $3 per month. Works for me.

S. Patel · August 21, 2017 at 1:24 pm

Let’s discuss more on how we can sell digital items online, following new ways…

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