7 Major Changes In Social Media Strategy 2018 – Some Hidden Tactics Revealed

Published by Salwa Patel on

Best Social Media Strategy 2018 With Major Changes| Social Marketing For Businesses & Bloggers

In accordance with FoeTube’s study over social media strategy 2018 it has been concluded that Social Media Traffic to be more valuable as compared to Organic Traffic. This is because, in the organic results a visitor clicks on a search result where user may get an answer what he/she is looking for. On the other end visitor clicks on a post or link within social media where user knows a definite matter to get that is being explored.

Social Media Strategy 2018

7 Major Changes In Social Media Strategy 2018


Here Are Facts Revealing 7 Major Changes In Social Media Strategy 2018

1. Instagram Is No More Just a Sharing Medium – Change : Businesses To Focus More On Instagram

Till 2017, Instagram was more of the entertaining medium with interesting content to follow. Now in 2018, it has become a need for businesses and bloggers around the word. Why Businesses on Instagram? Well, Instagram can play a great role ‘Influencer Marketing’. Influencer marketing is a kind of marketing where impressive people are hired to promote products, services or ideas to gain the trust of targeted audience and convert them into customers. Here Businesses can hire a known or intellectual personality who can introduce their brand across the Instagram.

For example, Model ‘Bani J’ has become an inspiration to young Indian women in building an appealing body shape and tattooing for enhanced look. Her personality encouraged Businesses like Magazine, Fitness, Art and Clothing enterprises to hire her; in order to promote their products. This is how Instagram makes your local business to a known Brand.

Bloggers have not thoroughly embraced Instagram for their blogs, this is because Instagram is based on rich visuality viz. pictures, memes and videos. Overall Instagram cannot disclose a whole blog unless the limited content is incorporated in description. Despite of it, Bloggers may promote their blogs in the form of ‘Informative Image’ that can induce user to read your profile and visit the link.

2. Not Just YouTube Tutorial – ChangeVideo With Case Study Will Have More Impact Over Visitors

Since ages we’r listening up to Make Video, Make Video, Make Video….

Just creating a video and uploading on YouTube is not a part of smart strategy unless you got enough popularity. How can marketers and bloggers make a proper use of uploading YouTube videos? Tutorial and Sharing Tips is alright to some extent, but how would you leave an impact over viewer inducing to watch other videos of yours.

First activity is to plan on making video clickable. Even though video SEO is better, user clicking on your video would be of more importance. Secondly, create a video based on case study.

Example, If you are planning to write a blog on ‘How To Increase Pageviews’ in future; make a record of pageviews you generated from 0 to thousands. Get screenshots or record screen over Google Analytics displaying x numbers of pageviews per month. Then you may begin writing more efficiently on ‘How To Increase Pageviews From 0 to 50,000 Per Month’. Video with case-study, impressive analytical screen recording and face to face conversation would leave a great impact over visitors.

3. Get Familiar To Augmented Reality – The One That’s Going To Change Social & Visual World In Future

Augmented reality is initiation of digital visuality. Further two more realities are in a queue to be introduced in Social & Mobile Marketing viz. Mixed Reality and Virtual Reality. At the arising stage into learning best social media strategy 2018, you should be acquainted with AR possibilities in business succession and its limitations as well. AR can be utilized where users can scan the business card or any pamphlets to obtain contact details, videos, product details, online orders and website of business without really typing or searching for it on the web.

See how digital marketing businesses use Augmented Reality as a Medium Of Digitization, Popularity and Profit.

4. Stop Fake Influence – Predicted Change : Influencer Marketing May Reach the Sky or Hell Down Adversely

Numerous personalities are available on the web who present themselves an influencer. In fact some of them promote inferior matter in several ways. The other mis-conception is, companies select wrong people to market the product and services. For instance, a well known sports personality can become an influencer by marketing for a product such as energy drink, but not the construction or furniture matter. Promoting a wrong item expresses the forceful marketing strategy that would hardly reach its target market.

Major brands have taken a decision to invest more on genuine Influencers. Fake and fraudulent influencers may suffer this year by huge un-following and revelation according to predictions on social media strategy 2018 – FoeTube.

5. Facebook Ad Campaigns (For Website Clicks) Wasn’t Effective? – Change : Social Campaigns To Fight With SEO

Don’t get afraid of Budget and Social Media Investments in 2018. Setting up a minimum ad budget won’t affect your pocket. Initially placing ad on Facebook was a matter of risk for beginners. As Facebook introduced various ad types, it made advertisers easy to understand which ad is helpful for business. One of the best ad formats ‘Website Clicks’ resulted great in 2017. This has increased hopes of bloggers and marketer to focus more on Facebook ad campaign in 2018.

SEO has always been free to implement, other digital channels find it difficult to compete with SEO. Due to extremely huge traffic on web search marketer too find it difficult to rank the website and blog on the 1st page of google. That’s why Facebook has become tertiary option for many experts to go with.

6. Alexa Rank Improvement – Change : Alexa To Get Impressed By More Social Media Traffic

Generating backlinks became an old strategy, though it works more for SEO but cannot impress Alexa in a long run. According to FoeTube’s ranking case-study a few or more backlinks didn’t made a big difference. Only traffic from social media brought a drastic change in alexa ranking.

Alexa pays more attention on traffic generated from social media networks and time spent on site comparing to backlinks.


Related Assistance ::

10 Long-Tail Keywords That Can Drive Huge Traffic To Your Blog

7. Paper.Li To Get Extremely Introduced To Web & Social World

Paper.li is more about generating own newspaper. Basically news can be displayed in Google News or Creating Newspaper with set of recent news making live on site.

If you are more interested in creating exclusive newspaper brand paper.li is the only preference. You can extract from any website, blog, twitter or youtube and it would automatically convert into news format. People may subscribe to your paper; plus placing ads on it is the plus point. Make your own brand’s news with valuable content imported across the web. None can do it, except Paper.li;

Conclusion Over Social Media Strategy 2018 ::

If you have following old social media marketing strategies keep up them following, but there has to be some changes in the strategies to be levied. Make sure you include these 7 improvised and best social media strategy 2018.


Besides learning effective, trendy and best Social Media Strategy 2018 learn Which Keywords Can Drive Huge Traffic To Your Blog

Categories: Digital Marketing

Salwa Patel

A Digital Marketing Explorer (From Australia) Who Furnishes In-Depth Comprehension Of SEO Strategies, Next-Gen Content Marketing, Inter-Niche Competition and Analysis. Formulates Over Vanquishing The Competing Foes! Overall, Content Strategist and Tradition Lover!

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